Ed and David Miliband were the ‘brains’ behind the Ashes to Ashes poster, picking it as the winner from a Labour design competition. Ed and David are the sons of Marxist academic Ralph and they both gained first class degrees in Philosophy, Politics and Economics at Oxford, before going to study even more politics at Harvard. Perfect preparation for a quick stint as a political analyst at a think tank before being fast-tracked to the centre of government. David is married to a concert violinist and Ed’s partner is a barrister. You just can’t see them sat in watching Ashes to Ashes with a pizza, and it’s this lack of any connection to the real world that makes it difficult for some politicians to communicate with people like us, who live in it.

According to Kiefer, the first film is already scripted and will take place outside of America.

Although he was understandably tight-lipped on the plot details, Keifer confirmed that the first film is already scripted and is “not going to take place in America”.

He also admitted there will be major structural changes to the TV series.

“The film will be a two-hour representation of a 24-hour day,” he said, “so all of a sudden, the restrictions of the real-time aspect are lifted. Which is huge.

“To put it in context, in the series, every crisis had to come to us, because we couldn’t move. Who wants to see Jack Bauer sit on a plane for four hours?

“Promoted tweets will protect Twitter from being sold off, covered in ads and bled dry like MySpace.” – Chris Beach

“Don’t mind idea of targeted promoted tweets. Would prob check some out. Inevitable Twitter must make money” – Mark Jones

“Like FB [Facebook], it shouldn’t bother mainstream users (the majority audience?) but early adopters / techies may flee obtrusive ads.” – Philip Turpin

“OK but if Biz [Stone, CEO of Twitter] starts displaying promoted tweets in my Tweetstream, I’d say ‘Oi! @biz! No! Shove your ads up your cyberspace’” – TV Pixie

“Searches on Twitter tend to return junk. Now it’ll be paid junk. Not much difference to me!” – Darcy Kiernan

“Sensible – clearly they need revenue & they’ve gone for least contentious first. Hope paid accs to avoid ads will follow…” – Katy Bairstow

“Explains why they need official Twitter clients. The unofficial ones will just start offering adblocking.” – Tanya Peasgood

“Twitter has to earn, but I doubt an ad-tweet would make me click through. Let’s see how creative the advertisers can be ” – Peter Sigrist

“I think only time will tell if ppl click but I think it defeats the purpose. If I want the content, I’ll just follow the brand” – David Teicher

“I believe it was inevitable. Twitter like most other free services have to make money as well. I like it free so ads are ok” – Trevor A

“Would rather see ads than pay, but they need to go slow + make it clear what’s ads and what’s not” – Sophie Dennis

“The ad strategy is the first step into making any free service a payed one IMO. Then go for a subscription service ala Spotify” – Brad

“Hate the idea of ‘promoted tweets’ defeats the purpose doesn’t it?” – Finbar Film

“Don’t see it as a problem. Ads already on ubertwitter. I’d rather scan a sponsored tweet than pay for the service.” – Carina Volkes